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diesel gets dayglo

Diesel parties, generally, are a kick ass time. Anyone remember last years Diesel Circus (which, okay kind of was a circus and not in a good way, but was insane and totally memorable at least)? So when I got this invite in my inbox, and this creep-tastic video to go with it, all promoting some sort of DAY GLO denim... and a "secret" artist AND an open bar, I was all over it. Especially since I fled CMJ for some much needed downtime and despite the fact that I don't even own anything from a Diesel store.

Maybe they can convert me with this black light madness?

Full report coming soon...

Flattery Will Get You Everywhere

After The Jump OFFICIAL CMJ SHOWCASE (Thurs) and day party (SATURDAY)