diesel gets dayglo

Diesel parties, generally, are a kick ass time. Anyone remember last years Diesel Circus (which, okay kind of was a circus and not in a good way, but was insane and totally memorable at least)? So when I got this invite in my inbox, and this creep-tastic video to go with it, all promoting some sort of DAY GLO denim... and a "secret" artist AND an open bar, I was all over it. Especially since I fled CMJ for some much needed downtime and despite the fact that I don't even own anything from a Diesel store.

Maybe they can convert me with this black light madness?

Full report coming soon...